LATEST MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL STUDY PLAN | TEST MARKETING-CLOUD-ADVANCED-CROSS-CHANNEL DUMPS

Latest Marketing-Cloud-Advanced-Cross-Channel Study Plan | Test Marketing-Cloud-Advanced-Cross-Channel Dumps

Latest Marketing-Cloud-Advanced-Cross-Channel Study Plan | Test Marketing-Cloud-Advanced-Cross-Channel Dumps

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Our Salesforce Exam Questions greatly help Salesforce Marketing Cloud Advanced Cross Channel (Marketing-Cloud-Advanced-Cross-Channel) exam candidates in their preparation. Our Salesforce Marketing Cloud Advanced Cross Channel (Marketing-Cloud-Advanced-Cross-Channel) practice questions are designed and verified by prominent and qualified Salesforce Marketing Cloud Advanced Cross Channel (Marketing-Cloud-Advanced-Cross-Channel) exam dumps preparation experts. The qualified Salesforce Marketing Cloud Advanced Cross Channel (Marketing-Cloud-Advanced-Cross-Channel) exam questions preparation experts strive hard and put all their expertise to ensure the top standard and relevancy of Marketing-Cloud-Advanced-Cross-Channel exam dumps topics.

Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

TopicDetails
Topic 1
  • Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 2
  • Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 3
  • Triggers: This area covers SOAP
  • REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 4
  • Mobile (SMS
  • Push): This section evaluates expertise in MobileConnect, MobilePush, and GroupConnect, along with integration options like WhatsApp. Mastering mobile configuration and Mobile Studio functionalities will demonstrate cross-channel communication proficiency of Salesforce Marketing Cloud Practitioners.
Topic 5
  • Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 6
  • Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.
Topic 7
  • Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.

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Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q18-Q23):

NEW QUESTION # 18
How can Distributed Marketing messages be configured to use approval workflows?

  • A. A customer support case needs to be opened to enable the functionality.
  • B. All DM sends need to enable the ''workflow active' setting within the message template.
  • C. There are currently no approval workflows available.
  • D. It uses the standard Salesforce Approval Process feature to route content through manual approvals.

Answer: D


NEW QUESTION # 19
How does Send Time Optimization (STO) help marketers optimize their marketing campaigns?

  • A. STO analyzes the best time to send a scheduled batch send from Email Studio based on the content in the email
  • B. STO can help send SMS messages at the time individuals are most likely to engage with the message
  • C. STO predicts the best time to send a message for each contact through Journey Builder
  • D. STO uses all commercial and transactional send data to determine trends in message engagement and optimize sends

Answer: C


NEW QUESTION # 20
When are customers eligible to be send a message in STO(when customer will engage then its sent)

  • A. with the next hour
  • B. Within the first minute of next hour.
  • C. immediately when the STO activity arrives
  • D. At the hour user engages Within the next 24hours

Answer: D

Explanation:
* Understanding Send Time Optimization (STO):
Purpose: STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
How it Works: STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
* STO Send Time Logic:
Prediction Window: STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
Send at Predicted Hour: The email is sent during that predicted hour.
It's not immediate: STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
It's not within the first minute of the next hour: STO determines a specific hour, not just the start of the next hour.
It's not necessarily within the next hour: The predicted hour could be several hours away, depending on the subscriber's engagement history.


NEW QUESTION # 21
Which three factors are analyzed for each subject line by Einstein Copy Insights?

  • A. Emotional tone
  • B. Phrases that spark engagement
  • C. Spelling Errors
  • D. Frequently used phrases
  • E. Improper punctuation

Answer: A,B,D


NEW QUESTION # 22
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

  • A. engagement data
  • B. spelling and punctuation errors
  • C. Frequently used phrases in subject line
  • D. emotional tone of subject line

Answer: A,C,D

Explanation:
Understanding Einstein Copy Insights:
Purpose: Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
Correct Statements:
A . Frequently used phrases in subject line: Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
C . Emotional tone of subject line: The model assesses the emotional tone of your subject lines (e.g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
D . Engagement data: This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
Incorrect Statement:
B . Spelling and punctuation errors: While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insights doesn't specifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance. A, C, and D are correct.


NEW QUESTION # 23
......

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